I’d read about Google experimenting around with the “Ads by Google” link in AdSense content but came to experience it myself only today. The previous examples I’d seen were of a miniature of the colourful Google Logo itself, shown below…
What I encountered today was quite different from the prior illustration. Concerns were being raised about the decrease of click-through rates because of presence of the logo and seems like they reached Google’s ears. Either that or someone at their labs was smart enough to figure it out. They’ll probably settle for a smaller and more unobtrusive logo - the one that appears as their favicon on the Google sites. Not just that! In my case the logo came up matching uniformly with the colour palette of my ads. I’ve got my ads sets to show only black text on white background and that’s how the logo in mine appeared. Here’s how it looks..
What still beats me is the purpose of this logo - as if the words “Ads by Google” weren’t enough!! However, they finalise on this, I don’t think the publishers are going to have too much of a problem with it.
What say you ?
Vyoma said:
I do not like the effect it has had on my earnings this December. My earnings have droppped to 30% of the average I get in a month. Inspite of the December rush, and click frenzy, I feel that the experimentation has effected my earnings.
Moral of the story? Experimentation for Google. Bad earning month for me.
miCRoSCoPiC^eaRthLinG said:
I can’t really comment on it, as my earnings have never been that great to notice a sharp drop. Moreover, for some reason that logo hasn’t shown up much on my site. Most of the time I keep getting the “Ads by Goooooogle”.
I wonder what determines the frequency appearance of that logo..or whether it is totally random (with very low weightage).
Vyoma said:
It is really hard on publishers when Google does this. They should atleast give us some opt out options.
I mean, it is not even like we are using some free serivice. We are in a contract deal with Google and they should not be changing the ads they serve, the format that is, with out our consent. But now that I speak of it, I am sure it is hidden in some clause of the TOS that Google can can do it.
Just another reason to build good sites and work on attracting advertisers directly.
Further musings on Google’s experimentation with the AdSense logo | Chaos Laboratory said:
[...] I’d talked about my own experience with the “Ads by Google” logo experimentation in one of my earlier posts titled, Google experimenting with the “Ads by Google” link in AdSense. [...]
Google’s delivering the AdSense “Logo” more frequently now at Chaos Laboratory said:
[...] saying that this might lead to a decrease in the Click-Through-Rate of the ads. I’d made a post about it too where I’d reported sightings of the same. However, I was probably one of the [...]
Issa Gh said:
Thank you for this information