Pyxle_OTH-01 (1)

A smarter Google to provide factual answers to your questions

Pyxle_OTH-01 (1)A smarter Google is out to capture the Next Generation Web with a pledge to provide a better understanding of the web.

Google Squared” – which, so far,  was an experimental effort to automatically identify and extract structured data from the web has been rolled out into the public today. With these algorithmic modifications in their search engine, comes the ability to highlight answers in the search results.

Answer highlighting helps you get to information more quickly by seeking out and bolding the likely answer to your question right in search results. The feature is meant for searches with factual answers… If the pages returned for these queries contain a simple answer, the search snippet will more often include the relevant text and bold it for easy reference.

For example, if earlier on someone was searching for the height of the Empire State Building using the keywords “empire state height”, the most probable results would be…

before-empire-state-height

Not so anymore. With Google Squared working behind the scenes, the same query will now fetch…

after-empire-state-height

As you can see, instead of providing links to articles containing the query keywords, Google now highlights portions of those articles containing to the point answers to the query. The idea is very similar to the quantified results that Wolfram Alpha provides although the presentation still remains in the same old Google format.

This is  definitely a huge step towards the next generation Web as envisioned by Tim Burners Lee (the inventor of the World Wide Web) and will make it much easier  and quicker for end-users to get to the  answers they are seeking. However, ReadWriteWeb expressed concerns over this new feature, stating that this may, in reality, prove to be a deterrent factor in terms of website traffic – as users won’t be required to visit the website anymore to dig through the article for the correct answer. Speculations aside, for webmasters it’s going to be more of a breathless wait-and-watch now.

On a similar note, the algorithmic changes introduced by Google Caffeine have started lapping up results from Twitter and related social media & networking sites.

What are you think about G-Squared?

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