Chawt (free SMS service) isn’t so ‘unlimited’ after all

Following my review of Chawt – the free SMS service – a couple of weeks back, I decided to swing by again and check out the improvements (if any). To my surprise I saw a new message below the message typing box which states that your are now limited to sending at the most 15 messages per day. Poooof !! So much for the ‘unlimited’ part.

Coming to that, I really don’t get why these services (mostly start-ups) invariably try to make it sound big using the ‘unlimited’ catch-word and then never manage to live up to their claim. It’s a known fact that any such service provider has to shell out a fat packet to the SMS Gateway on a monthly or by package basis. Behind the scenes, internet to mobile texting doesn’t come for free – AT ALL. Unless you’ve got a very strong source of ROI (either through advertisements or by some other brilliant marketing tactic that you’ve come up with) – you can never hope to offer unlimited free service for long. Besides, the market for mobile ads isn’t as widespread as the internet yet and neither is the revenue generated from it. So why make the claim in the first place?

Problems with Chawt

The second problem I face was while trying to send a message. Every time I composed my message (well within their 80 character limit and in English) and hit Send, I kept getting an error message that said “Multilanguage message too long”. Multi… what? Since when did pure unadulterated English become multilanguage? And what’s with composing your message carefully to keep to their character limit!

And just to think that I had given them such a positive review last week… Sad performance on their part – in fact extremely sad performance considering it claims itself to be a Web 2.0 start-up.

Comments
  • Desmond says:

    Hi, I just read your blog, and tried out their services. It seems to be working fine. I managed to send out messages of up to 80 characters long.

    The only drawback is the 15 messages per day, put if its a startup, I guess we just have to wait and see if they push the limit up and really make it unlimited.

  • Desmond says:

    Hi, I just read your blog, and tried out their services. It seems to be working fine. I managed to send out messages of up to 80 characters long.

    The only drawback is the 15 messages per day, put if its a startup, I guess we just have to wait and see if they push the limit up and really make it unlimited.

  • @Desmond: Thanks for the feedback… So it’s working for some and not for the others! Either ways if they wish to stick around for a long time, they need to majorly revamp their service.

    For the time being, I’ll follow suit and wait & watch too… 😀

    Cheers,
    m^e

  • @Desmond: Thanks for the feedback… So it’s working for some and not for the others! Either ways if they wish to stick around for a long time, they need to majorly revamp their service.

    For the time being, I’ll follow suit and wait & watch too… 😀

    Cheers,
    m^e

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