I’d talked about my own experience with the “Ads by Google” logo experimentation in one of my earlier posts titled, Google experimenting with the “Ads by Google†link in AdSense.
There I’d pointed out how Google might have actually heard the grumbles against the idea and resorted to a win-win approach for both Google & AdSense Publishers by tweaking the new logo to blend in with colour palette of your Ads.
Seems like I was pretty much right about it. A recent Ad that showed up on my site contained a full Google logo – in pure BLACK with WHITE background, which is the default palette set for my Ads.
I don’t really mind if the logo turns up consistently like this, as it’s pretty much unobtrusive and I don’t think it’s going to reduce the CTR noticeably.
However, according to CaptainRon at Astahost Forums who’s recently read The Google Story, apparently 60% of users who click Google Ads have no idea that they’re doing so. In a way it might be a logical step for Google to avoid any kind of lawsuits, though this could make that segment aware that they’re clicking on ads and hence make them deviate from it.
What say you?
2 Responses
[…] Here’s some good news: One blogger reports that the AdSense logos appearing with his Google ads are actually matching the colors of the ads themselves, resulting in ads that blend and don’t look like crap. Google has been experimenting with putting the Google logo in the “Ads by Google” line in AdSense ads, but publishers have hated it, due to the crap look of the logos, and it looks like Google is listening. The ads screenshotted at Chaos Laboratory have the same colors as the ad units they are part of, meaning Google is finding a way to dynamically serve the images in different colors. […]
[…] doubts were further confirmed when I came across repeated sightings of the same in a slightly different format – but once again adopting to my ad […]