Lead Management is the process of rapidly and effectively creating, nurturing, distributing and analyzing leads. The ultimate objective is to increase the likelihood that a lead will convert to a qualified opportunity and then into a new, satisfied customer. Lead management can be considered the connectivity between advertising and customer relationship management.
Traditionally, marketers have been the ‘idea’ people, experimenting with creative ways to generate leads and create awareness. The task of turning these leads into long-term customers was the responsibility of the sales people. However, the age of technology has brought with fierce competition. Sheer manpower cannot cope with the volume of leads generated and the trade associated with it. If a company has to survive and make it big – it mandatory for it to employ some sort of an automated mechanism that seamlessly encompasses sales, marketing as well as after-sales-service. When I say seamless, I mean a software that records every single instance of interaction with a customer in as much details as possible thereby enabling the staff to retrieve the information as and when necessary. Customers can interact with a diverse range of people from different departments in a company without ever having to repeat the history of their interaction each time. The benefits of such a system are far too many.
AIMpromote is an on-demand web-based software application that helps you manage the handling of sales leads. While essentially being a CRM software, it’s focused on handling leads. One of the special features of AIMpromote is the ability to sell leads (lead aggregation business). Passing sales leads outside of your enterprise to business partners presents a multitude of challenges. The lead flow process can become enormously complex as a multitude of interactions and subsequent actions begin to build up thus creating a variety of scenarios that can be both productive and counter-productive. AIMpromote enables you to manage such leads yourself then pass them onto a reseller client for a profit without having to worry about loosing business. This CRM tool presents your business partners with a list of prospective leads from which they’re free to cherry pick the ones that appear to them the as most conducive to their own businesses. However, you won’t have to spend sleepless nights over selling off an important lead by mistake. An active lead appraisal system warns you of each lead’s potential worth – so you are free to judge for yourself which ones you should let go.
The software is simply too vast to discuss in a short article – but apart from some heavy-duty lead management it offers Advanced Reporting Capabilities (Campaign performance, ROI etc.), Sales Force Automation (Marketing automation, Customs Tasks & Calendars, Newsletters, Auto-notifications etc.), a highly advanced User Management and Authentication system combined with a Support and Consultation mechanism. Last but not the least is easy Website Integration and Internet Marketing facilities. Moreover, since all lead related data contains sensitive private information, all transactions over the net are performed through secure, encrypted channels. All stored data is kept encrypted too using AES – which gives you another solid reason not to loose your nights sleep over.
AIMpromote certainly offers the best value-for-money when you compare the horde of features offered against it’s rock-bottom pricing (starting at $33.00). In fact it beats most other leading CRM softwares hands down owing to this.
And if you’re still not convinced you can always sign-up for a free full-featured 14 day trial.