Internet / SEO · June 13, 2008 0

DNSRank: New kid in the same old block

DNSRank is an all new juvenile entrant in a jungle full of raging tigers. What I mean to say is that, they’ve decided to join the whole SEO bandwagon with almost no originality on their part – which might make it very difficult for them to survive for long.

The site definitely has that Web 2.0 jazz & sparkle to it and is very well laid out. They describe themselves as a “Domain Evaluation Tool” – but I’m sorry to say that they fall way short of expectations in this quarter. Eye-candy isn’t all !! Lets face the reality. There are plenty of age old predators in this field, starting from web-based services like SEOMoz & Xinu to awesome Firefox extensions like SeoQuake, SEOpen & SearchStatus. Most of these tools give far more comprehensive information and Search Engine Optimization tips than the barebone skeletal outline offered by DNSRank. While utilising their service, I couldn’t find a single tool that could spike my interest… except maybe for the section that displays sites which share the same IP as yours. Then again, there are plenty of other services on the net that cater to just this, as a simple Google Search reveals.

DNSRank is still in it’s infancy. Running their own tool on their own domain reveals that even the domain registration is just 29 days old (on the date of writing this review). Judging by it’s age, we can certainly cut some lax. If they have market domination (or at least gaining a large percentage) in mind, they’ve already lost out of the beginning battle. They totally failed to cash in on the element of surprise (by introducing new tools & tricks) – which is so common to any Web 2.0 startup these days. If they’re really out to set a mark on the wall, they need to strive much much harder than this.